This month, we show you how to use automation to elevate your email marketing. Plus we have new apps, live webinars, and a free eBook for you. The Zapier Monthly: Email Marketing Edition Vol. II, Issue 4 Hey nadya, we're back again to help you get the most out of Zapier. For April, we're taking a look at email marketing—managing your lists and campaigns—with the help of automation. Learn how to use forms to grow your email list, turn CRM entries into mailing list members, and manage multiple lists with a few simple Zaps. Plus, this month's update includes a new free eBook for you to download, new apps to try out, and some behind-the-scenes news about Zapier. Zaps for Email Marketing Free New eBook: The Ultimate Guide to Email Marketing Apps New Zapier Apps, Triggers and Actions A Look Inside Zapier Read a preview of this month's post below, or click here to read the whole thing now. Zaps for Email Marketing Just about everyone on the planet depends on email. Roughly 92% of adults who are online use email, and when it comes to customer acquisition, it's close to 40% more effective than social media. So why not use this nearly ubiquitous platform to attract and keep new customers? Much of your email marketing can be automated with Zapier, which means you can get back to crafting the messages and caring for your customers. Add New CRM Contacts to Your Email List "Zapier is the extra team member at our agency, Zest Digital, linking our systems together and managing the push and pull of data." Whenever you create a new entry inside your CRM, Zapier can add that person's name, email address, and other details to your email marketing platform. Moreover, depending on the app you use, you could add that person to a specific list, group or drip campaign. "Zapier is the extra team member at our agency, Zest Digital, linking our systems together and managing the push and pull of data," says Alex Minchin, Managing Partner at Zest. "One simple example is how we manage new contacts in Highrise. We've set up Zapier to push these contacts to Campaign Monitor." By linking Highrise and Campaign Monitor with Zapier, Minchin can automatically move customers through the sales pipeline by subscribing them to new email lists. "The tags we apply to the contact record within Highrise determine how they are segmented within Campaign Monitor, and which list that contact ends up in," Minchin says. "This saves a huge chunk of administrative time, and allows us to keep connected and engaged with all the new contacts that we meet on our travels." Try Alex's Zap ► Send Highrise Contacts to Campaign Monitor Use This! Read the whole post As always, thanks for reading! Wade Foster, CEO of Zapier Hey, we're hiring! © 2015 Zapier, Inc. All rights reserved. 243 Buena Vista Ave #508, Sunnyvale, CA 94086 Read the Blog Follow on Twitter Unsubscribe makes you happier :)